Recent Posts
24
Digital Consequentialism
Posted By: Martin Codd
Here’s a post for you to ponder this Thanksgiving weekend (BTW, we highly recommend these TED talks – they are quite thought-provoking): A colleague recently showed me the TED talk by Dan Cobley entitled “What physics taught me about marketing.”
This set me thinking about the physical principle that applies most to the world of production and logistics. The sociologist Robert K. Merton popularized the “law of unintended consequences.” In very plain terms, it means that intervention in a complex system can have unintended and often undesirable outcomes.
In this connected world the… read more
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18
RedPeg Marketing and Habitat for Humanity in Haiti
Posted By: Tamara Francois
Thanks to a generous donation of $2,500 by RedPeg CEO Brad Nierenberg, I had the opportunity to travel to Haiti with The Carter Project, Habitat for Humanity. I was among a group of 400 volunteers to successfully build 100 homes for displaced earthquake victims in the Santo Community of Leogane, Haiti, from November 6-12. Although the volunteers have departed Haiti, Habitat’s work continues. Over the next 6 weeks, Habitat will add 29 wells and latrines to each home that we built by hiring and training local Haitians. Habitat secured enough… read more
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Sounding Off!
Posted By: Martin Codd
The TV commercial and iPhone application that Honda UK developed to advertise the “Jazz” titled “This Unpredictable Life,” was undoubtedly ground breaking. It recognized sonic frequencies in the advertisement to trigger content.
On the heels of this the MasterCard innovation lab has unveiled a new payment platform called QkR. The primary use will be to process payments triggered by NFC (Near-Field Communication) via Google Wallet, but that was to be expected.
More interestingly this technology enables the user to trigger content simply by frequency codes (sound). The content can be triggered by either touching… read more
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21
It’s NOT Always The Shiny New Thing
Posted By: Brad Nierenberg
As the first blog post, I’ve been thinking about what tone to set. After all, this blog is new, and the work we’ve been doing a enormous amount of lately has been with new technologies: social media promotion, augmented reality design, and mobile app development. But it strikes me that it’s not always the shiny new thing that should always grab our attention – rather, it’s the basics. So I’m thinking back to the questions I get asked the most as the head of an agency, and they’re mostly about the basics – how to… read more
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9
Through the Looking Glass…
Posted By: Martin Codd
It was no wonder that the Tim Burton ode to Lewis Carroll received Oscars for achievement in both art direction and costume design. His phantasmagoric tribute is a visual spectacle without compare.
Recent technological advances now enable us to be able to appreciate this extraordinary film in what was previously unimaginable splendor. The new Sony HMZ-T1 is a wearable OLED 3DTV with a 150-inch screen-equivalent and 5.1 virtual surround sound. It weighs less than a pound, offers 720P resolution and will be the must have holiday accessory this season for the film aficionado, fashion dilettante… read more
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7
Play Nice in the Sand Box
Posted By: Mercedita Roxas-Murray
For over 20 years I have watched marketing evolve and change. I have worked the disciplines of public relations, advertising, product management, brand planning, retailing and now experiential. I have sat in multi-agency summits, inter-agency planning sessions and agency cooperative brainstorms on behalf of clients all in the name of integration and the pursuit of client dominance. What amuses me most is watching the grand-standing and one upmanship from agency to agency (including ours) claiming to care more about client result but actually caring more about agency revenue (and the protection of the agency relationship… read more
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3
Look Back to Look Forward
Posted By: Mercedita Roxas-Murray
I was putting my sons down to bed tonight and as I lay next to them waiting for them to fall asleep I glanced over at their game shelf. ‘Monopoly, Othello, Life, Risk, Battleship’. My childhood came rushing back as a looked at these classic titles of all time great games. Even new games like ‘Zingo and Cranium’ are evolutions of past hits ‘Bingo and Charades’ just wrapped up in different packages.
How do some things prevail and others become one hit wonders? Why are songs from bands like the Rolling Stones and Journey sung… read more