Sounding Off!
Posted By: Martin Codd
The TV commercial and iPhone application that Honda UK developed to advertise the “Jazz” titled “This Unpredictable Life,” was undoubtedly ground breaking. It recognized sonic frequencies in the advertisement to trigger content.
On the heels of this the MasterCard innovation lab has unveiled a new payment platform called QkR. The primary use will be to process payments triggered by NFC (Near-Field Communication) via Google Wallet, but that was to be expected.
More interestingly this technology enables the user to trigger content simply by frequency codes (sound). The content can be triggered by either touching or waving a smartphone in the proximity of the monitor – as demonstrated by Honda.
MasterCard is teaming up with Microsoft Kinect to develop this platform so that consumers can purchase products directly from a TV ad with physical gestures. Imagine a transparent shopping dialogue appearing over a commercial that will allow users to choose and purchase apparel or merchandize with simple gestures.
The next time you see a family member gesticulating in front of the box, it might not be because they’re sounding off but rather that they’re looking to purchase those new Adidas sneakers everybody is raving about.
Tags: Technology
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