Category: Marketing
A Great Case for Integrated Marketing at SXSW
By: Matt Sincaglia
Mar 27, 2012
Having been on various sides of the marketing industry (brand, property, experiential agency), I constantly look for really smart integrated campaigns. Traveling down to Austin for SXSW for the first time, I could only imagine the innovative, entertaining, and on-brand activations that I would see. From Nokia’s launch of the… read more
Digital Consequentialism
By: Martin Codd
Nov 24, 2011
Here’s a post for you to ponder this Thanksgiving weekend (BTW, we highly recommend these TED talks – they are quite thought-provoking): A colleague recently showed me the TED talk by Dan Cobley entitled “What physics taught me about marketing.”
This set me thinking about the physical principle… read more
Through the Looking Glass…
By: Martin Codd
Sep 9, 2011
It was no wonder that the Tim Burton ode to Lewis Carroll received Oscars for achievement in both art direction and costume design. His phantasmagoric tribute is a visual spectacle without compare.
Recent technological advances now enable us to be able to appreciate this extraordinary film in what was previously… read more
Play Nice in the Sand Box
By: Mercedita Roxas-Murray
Sep 7, 2011
For over 20 years I have watched marketing evolve and change. I have worked the disciplines of public relations, advertising, product management, brand planning, retailing and now experiential. I have sat in multi-agency summits, inter-agency planning sessions and agency cooperative brainstorms on behalf of clients all in the name of… read more
Look Back to Look Forward
By: Mercedita Roxas-Murray
Sep 3, 2011
I was putting my sons down to bed tonight and as I lay next to them waiting for them to fall asleep I glanced over at their game shelf. ‘Monopoly, Othello, Life, Risk, Battleship’. My childhood came rushing back as a looked at these classic titles of all time great… read more
Experience The Ride
By: Martin Codd
Sep 1, 2011
Have you ever been stuck on one of those ubiquitous bus tours, those horrendous British double decker buses? The experience is cold and awful; the seats are uncomfortable, the sightlines are terrible and the host’s dialogue is one long monotonous drone. Having spent my formative years in old Blighty