Recent Posts
7
Play Nice in the Sand Box
Posted By: Mercedita Roxas-Murray
For over 20 years I have watched marketing evolve and change. I have worked the disciplines of public relations, advertising, product management, brand planning, retailing and now experiential. I have sat in multi-agency summits, inter-agency planning sessions and agency cooperative brainstorms on behalf of clients all in the name of integration and the pursuit of client dominance. What amuses me most is watching the grand-standing and one upmanship from agency to agency (including ours) claiming to care more about client result but actually caring more about agency revenue (and the protection of the agency relationship… read more
Your Turn...
3
Look Back to Look Forward
Posted By: Mercedita Roxas-Murray
I was putting my sons down to bed tonight and as I lay next to them waiting for them to fall asleep I glanced over at their game shelf. ‘Monopoly, Othello, Life, Risk, Battleship’. My childhood came rushing back as a looked at these classic titles of all time great games. Even new games like ‘Zingo and Cranium’ are evolutions of past hits ‘Bingo and Charades’ just wrapped up in different packages.
How do some things prevail and others become one hit wonders? Why are songs from bands like the Rolling Stones and Journey sung… read more
Your Turn...
1
Experience The Ride
Posted By: Martin Codd
Have you ever been stuck on one of those ubiquitous bus tours, those horrendous British double decker buses? The experience is cold and awful; the seats are uncomfortable, the sightlines are terrible and the host’s dialogue is one long monotonous drone. Having spent my formative years in old Blighty I feel somewhat knowledgeable about those monstrosities from the past.
As a specialist in the creation of content driven experiences I was thrilled to see the development of a custom-made vehicle that features sideways stadium-style seating and an interactive entertainment experience.
In the experiential world