Take it Outside… and then Bring it Back, by Brad Nierenberg

While on-premise promotions are a great way to establish your brand, and sell drinks and food, there’s nothing stopping you from opening your doors, and taking the party outside. As a matter of fact, a strategically designed outside element can tie very well into an on-premise promotion. With spring right around the corner (let’s hope), now is the time to start thinking about ways to tie the outside with the inside. Take a look at what the ultra-popular The Starboard of Dewey Beach, Del., does…