RedPeg Marketing

The Cruze Warming Parties, as they’re called, are one part of the three-pronged approach Red Peg is using to drum up advertising for a group of 28 Washington-area Chevrolet dealers. The guerilla marketing tactics the firm is employing are a far cry from traditional print and television ads. They include “street teams” that park Chevrolet cars near establishments like Starbucks, Domino’s Pizza and Potbelly Sandwich Works. Customers who swing by to look at the cars are rewarded with a gift certificate for a free coffee or meal. “For somebody to experience a car in exchange for a $4 coffee — that’s a good investment,” said Brad Nierenberg, the president and chief executive of Red Peg. “You have to do the little things right.”  Follow the party on Facebook!